About Ike Writes

Formerly known as The Contented Copywriter, Ike Writes is a storytelling and content agency that helps brands uncover, shape, and share what makes them remarkable.

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About

Our story

It all started with curiosity. A child staring out the window, imagining whole worlds with nothing but a pencil and time. That child might’ve been you. It was definitely us.

As we grow older, that spark can fade—buried under deadlines, metrics, and to-do lists. We stop imagining what could be, and focus only on what needs to be done.

Ava Greene, founder of Ike Writes, knows the feeling. Her early career was all hustle: editorial gigs, corporate comms, and brand consultancy. But something was missing. The spark. The energy. The space to play.

At Ike Writes, we bring that spark back. We partner with brands across industries to uncover the stories that matter. We develop clear strategies to drive real outcomes. And we give our clients the tools and confidence to create meaningful content—at scale and with soul.

Our approach

See

We go deep to understand your challenge, your market, and what’s really at stake.

– Root cause discovery
– Audience immersion
– Data-driven insights
– Contextual research

Think

We shape strategy frameworks that unlock clarity and action.

– Brand & content strategy
– Scalable plans & roadmaps
– Tactical priority setting

Wonder

We invite wild ideas, big thinking, and creative exploration.

– Ideation & brand voice workshops
– AI-assisted concept development
– Creative toolkits & story mining

Do

We bring the plan to life and help your team thrive in content creation.

– Content delivery at scale
– Copywriting & editorial support
– Upskilling programs
– Ongoing optimisation
– Plug-in team support

Our Commitment to You

We promise to give your brand the voice it deserves—distinct, meaningful, and built to last.

We promise your team will feel empowered, not overwhelmed, when it comes to storytelling.

We promise our process won’t feel like just another job on your list—it’ll feel energising, creative, and collaborative.

We promise to build real capability inside your business—whether we’re delivering the work or enabling your people to do it.

We promise that you’ll be able to make the impact that you want to make because you’ll have the words to do it.

And above all, we promise to help you reconnect with the joy of storytelling.

What We Value

– We ask questions others skip
– We take action without waiting for perfect
– We believe learning never stops
– We foster joy, calm, and clarity in every piece of work