IKE | Ten Principles for Good Design
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Ten Principles for Good Design

Ten Principles for Good Design


Dieter Rams: Ten Principles for Good Design

  • Good design is innovative.
  • Good design makes a product useful.
  • Good design is aesthetic.
  • Good design makes a product understandable.
  • Good design is unobtrusive.
  • Good design is honest.
  • Good design is long-lasting.
  • Good design is thorough, down to the last detail.
  • Good design is environmentally-friendly.
  • Good design is as little design as possible.

© Copyright Dieter Rams.

David Isaacson
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