In the movie Modern Times, Charlie Chaplin struggles to keep up in a fast-paced modern world. He’s the little guy being swallowed up by the machine. No matter how bad things get, he fights on. It’s that fighting spirit that infected the good folks who started up the Modern Times Bookstore in 1971. Starting with a small space on 17th and Sanchez in San Francisco’s Mission District, Modern Times has grown up to become the heart and soul of the community at its present location on Valencia Street.
The bookstore runs as a collective. It has faced difficult times in the past as it faces those difficult times in the present. Money is an ever-present worry. They need your help and they ask for your help.
In the final scene of the movie, the Tramp and Gamin are walking along a road into the sunset. Gamin turns to the Tramp and says: “What’s the use of trying?” The Tramp replies: “Buck up – never say die. We’ll get along!”
Let’s hope the Tramp was right. Let’s hope this isn’t the sunset for Modern Times Bookstore. If you’d like to help, now is the time to show your support.